Tag Archives: Readings

Chapter 12: Tapping the Web and New Media This chapter is all about the Internet.  The aspect discussed in Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox that stood out to me the most is the rise … Continue reading →

Chapter 11: Getting Along With Journalists I couldn’t have read this chapter in Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox at a better time.  While researching different jobs that I could possibly pursue, the main characteristic … Continue reading →

Chapter 10: Distributing News to the Media Figuring out what media channels to use when deciding where to distribute information is vital to public relations practitioners.  Publicity materials are most commonly distributed using e-mail, online newsrooms, electronic newswires, feature placement … Continue reading →

Chapter 9: Writing for Radio and Television Public relations writers use radio and television in order to reach a wide variety and large amounts of audiences.  Maintaining these radio and television audiences require writing for the ear, audio and visual … Continue reading →

Chapter 7: Creating News Features and Op-ed For starters, the major difference between a regular news release and feature story is that news releases tend to just stick to the basics whereas feature stories go a lot further.  Feature stories … Continue reading →

Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches This chapter from Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox was educational because no matter what field of public relations you work in, it is essential … Continue reading →

Chapter 5: Writing the News Release This was a very important chapter from Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox considering the amount of news releases a career entails.  We wrote around 3 in Intro to … Continue reading →

Chapter 3: Avoiding Legal Hassles This chapter from Public Relations Writing and Media Techniques, 6th ed by Dennis Wilcox has got to be one of the most important chapters in the book because who wants to get caught up in … Continue reading →