Tag Archives: TOW

PRCA 3330: TOW #15

Just what is a “Social Media News Release”? According to Public Relations Writing and Media Teachniques 6th ed., a Social Media News Release (also known as a Smart Media Release) uses major electronic distribution services to embed a news release … Continue reading

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PRCA 3330: TOW #14

News University: Five Steps to MultiMedia Storytelling What did you learn? Before taking the course, I had no idea there was a different process in multimedia reporting than in other reporting methods. There are five steps that are crucial when … Continue reading

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PRCA 3330: TOW #13

10 ways that PR people annoy journalists. Continue reading

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PRCA 3330: TOW #12

Inside PR #199- Wednesday, April 7, 2010 Podcast (Click the link to listen to it!) Explore where PR is and where it’s heading weekly Discuss interview with Dave Senay -Thought a tweet saying he is “out of touch” because he … Continue reading

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PRCA 3330: TOW #11

Infographics What are they? Infographics are defined by Public Relations Writing and Media Techniques 6th ed. by Dennis Wilcox as being computer-generated artwork used to display statistics in he form of tables and charts. How could one be useful in … Continue reading

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PRCA 3330: TOW #9&10

PR OpenMic? Next obsession. What did you learn? I learned that there is actually a social networking site just for PR people.  Throughout the semester, the assignments for joining WordPress, Twitter and Pr OpenMic have continued to open my eyes … Continue reading

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PRCA 3330: TOW #8

NewsU-The Lead Lab What did you learn? The first thing that was really helpful in learning more about how to make a lead was “The 4 W’s and an H”. These 5 questions are essential to writing an effective lead: … Continue reading

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PRCA 3330 TOW #7

Addicted to Twitter I think that it is safe for me to say that I am obsessed with Twitter.  I have experimented with the website before, but used it more for updating what I was doing for the day instead … Continue reading

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PRCA 3330 TOW #6

What makes a story newsworthy? In my opinion, a story is newsworthy when it has the ability to attract interest from an audience,  is unusual in nature, is controversial, has a significance to the reader, plus many more characteristics.  When … Continue reading

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PRCA 3330: TOW #5

Favorite Super Bowl Commercial: Milk-A-Holic My favorite 2010 Super Bowl commercial is E*Trade’s Jealous Girlfriend commercial with the babies.  I think it is so funny and precious! The commercial definitely targets men and women over the age of 18 who … Continue reading

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