PRCA 3330: Chapter 3

Chapter 3: Avoiding Legal Hassles

This chapter from Public Relations Writing and Media Techniques, 6th ed by Dennis Wilcox has got to be one of the most important chapters in the book because who wants to get caught up in a legal limbo? Not me.  In my opinion, once you go wrong it will be nearly impossible to get back on track and find/keep a successful job.  As PR majors, soon to be professionals, it is a necessity to know our limitations when it comes to government regulations.  We are currently learning the same information in my Law and Ethics of Mass Communication class so I am hoping by drilling this chapter into my head I can stay clear of any legal hassles in the world of PR.

Some Guidelines for Using Copyrighted Material:

  • Ideas can’t be copyrighted, but the expression of those ideas are protected
  • Original material posted on the Internet and the World Wide Web has copyright protection
  • Distribution of news clips to a large audience is a violation of copyright
  • Private letters cannot be published or used in sales and publicity materials without the permission of the letter writer

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Filed under Reading Notes: PRCA 3330

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