I was never really that interested in Tiger Wood’s infamous scandal until the media frenzy surrounding his public announcement was aired. My Persuasion professor had as watch it and I could not help to think that Woods’ PR people had a lot to accomplish during Tiger’s speech/public apology. It seemed as though Tiger was not speaking from the heart and relied heavily on PR people to tell him what he needed to cover while giving his speech. It seemed very laid out and unemotional, as if he didn’t believe in what he was saying.
There was obviously a lot of work that had to be put in to a 10 minute speech, but I would have expected a little more remorse on Tiger’s behalf. His lack of emotion had nothing to do with his PR people, but I don’t think he should have made a public announcement until he was fully ready to speak from the heart. I think that maybe his publicity team pushed him to speak on behalf of the issue before they should have. From experience, I’ve learned that timing means everything in a business that is used to manage the public’s image of certain people.
I think that it is safe to say that Tiger Woods should stay away from the public speaking realm and stick to playing golf.