PRCA 3330: TOW #11


What are they?

  • Infographics are defined by Public Relations Writing and Media Techniques 6th ed. by Dennis Wilcox as being computer-generated artwork used to display statistics in he form of tables and charts.

How could one be useful in a story for your client?

  • They make information easy to process and absorb
  • They turn data into information
  • They convey concepts
  • They can immediately explain what data means

How do you go about creating one?

  • Microsoft Office applications
  • Adobe InDesign
  • Adobe Illustrator

Leave a comment

Filed under Topic of the Week: PRCA 3330

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s