PRCA 3330: TOW #11

Infographics

What are they?

  • Infographics are defined by Public Relations Writing and Media Techniques 6th ed. by Dennis Wilcox as being computer-generated artwork used to display statistics in he form of tables and charts.

How could one be useful in a story for your client?

  • They make information easy to process and absorb
  • They turn data into information
  • They convey concepts
  • They can immediately explain what data means

How do you go about creating one?

  • Microsoft Office applications
  • Adobe InDesign
  • Adobe Illustrator
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