PRCA 3330: Chapter 12

Chapter 12: Tapping the Web and New Media

This chapter is all about the Internet.  The aspect discussed in Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox that stood out to me the most is the rise of social media.  Between my Facebook, blog, Twitter, and PR OpenMic, I can safety say I am an expert when it comes to interacting with people through the Internet’s social media networks.  Conversations that emerge from using these websites are exciting and fun which draws people in.  As a soon to be PR professional, social media lets me listen to others in the field discuss and contemplate PR issues which helps me know what is going on in the PR world.  All social media sites allow organizations to communicate directly with people who use their products/services or are interested in using an organization’s product/service.

For this blog post, I am going to focus on the aspects of blogging.  Public Relations Writing and Media Techniques, 6th ed. by Dennis Wilcox outlines 3 different types of blogs that are used by many different individuals- PR professionals, organizations, students, average working class people, etc.

-Corporate blogs

  • Written by an executive and represents that official voice of the organization
  • Provide opportunities for the public to post comments
  • Provide useful information that the audience can use
  • Gives human face to the organization and builds brand awareness

-Employee blogs

  • Great sources of feedback, ideas, and employee engagement
  • May have restrictions depending on employer
  • May not be allowed depending on employer

-Third-party blogs

  • This blog!
  • Monitored by the PR department of companies
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1 Comment

Filed under Reading Notes: PRCA 3330

One response to “PRCA 3330: Chapter 12

  1. Brittany rollings

    I can kind of understand why employers may not want employee blogs. First of all, I think that blogging can be addicting and you do not want an employee at work blogging all day instead of working. On the other hand, blogs can be beneficial in some respects like if there is an announcement to be made by the company, an important announcement-someone can blog and send messages to all the workers at the company.

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