Inside PR #199- Wednesday, April 7, 2010 Podcast (Click the link to listen to it!)
Explore where PR is and where it’s heading weekly
Discuss interview with Dave Senay
-Thought a tweet saying he is “out of touch” because he doesn’t tweet and admitted to sometimes using a ghost writer on his internal blog was unfair.
- Argues Sinay knows what he is doing because he has a global job of running one of the biggest PR Firms in the world (Fleishman-Hillard)
- He always rewrites his blog posts made by the ghost writer
- He doesn’t use Twitter because he doesn’t consider it helpful to him
- Argues there is nothing wrong with editing blog posts/making writing better
-Recite interesting quotations from Sinay in the interview
- Look for new ways/services to expand PR
- Elaborate on not worrying about what is news today will not be tomorrow because there will be another big thing to focus on
- Understand what is going on, make good decisions and move quickly
- So much excitement in PR, he (Sinay) would trade places with a 24 year old entering the PR field
-Encouraged by Dave Sinay’s insights from the interview
Three tips to students and new PR grads about reaching out to professionals
- Do your research. Is this the right organization for you? Are you passionate about what the firm/organization does?
- Make them take notice. Too many generic applications. Stand out!
- Leave your ego at the door. Be politely persistent.
-Outline goals for the year
-The objectives have to be specific and measurable
Listening to PR podcasts is definitely beneficial to PR students and PR practitioners. After listening to the podcast, I want to listen to more! I think that they provide great tips to PR students who are about to enter the PR world, especially during the segment in the podcast I listened to. They also provide up to date news specifically on what is going on in PR and allows students as well as practitioners to stay up to date. In a field like public relations it is essential to constantly know what is going on as we have previously learned. They can benefit PR practitioners because I think they give good advice on employee relations among other things. I am going to make a point to listen to at least one PR podcast a week because I think it will help raise my awareness to real world PR issues that I wouldn’t know about by just attending my PR classes.