The viral video. If you are clumsy and do something embarrassing/funny that just so happens to get caught on tape, uploaded to YouTube, and watched by millions of people, the viral video is NOT your best friend. For example, Scarlett Takes a Tumble:
On the other hand, a creative viral video made by a PR Firm to promote a product or service is an extremely effective social media marketing technique to reach mainly a younger demographic. This demographic receives most of their information through social media and blogs. Whether or not a video goes viral reveals whether the demographic is engaged in the consumer product. Project Zimzala, the local non-profit I volunteer for targets young people who don’t usually participate in fund-raising events and has recently decided to promote our upcoming event trough a viral video (it should be pretty witty, I will post it as soon as it’s made!). This goes to show that viral video campaigns are increasing in popularity because of their effectiveness in raising a company’s/organization’s visibility among their target audiences.