Category Archives: PR Connections: PRCA 3330

Commentary, reflections and opinions about PR issues/examples that were not addressed in class. These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. You should write at least 10 of these during the semester.

What is out there for me in the PR World?

The two types of jobs in the field of Public Relations that I found the most interesting are publicists and event planners. Before graduating and going out into the PR field to find a job, I thought it might help me and my classmates to examine a few of the different opportunities we can pursue with a degree in Public Relations.

Publicist (From What Does a Publicist do?)

  • Work to increase public interest in their client
  • Create buzz for their clients and help them further build their brand.
  • Perform “damage control” when a client or business damages their reputation
  • Employed by large firms based in New York, Chicago, San Francisco, and other metropolitan cities

Event Planner (From What Does an Event Planner Do?)

  • Coordinates the logistical and operational aspects of an event or meeting
  • Work in a diverse range of social and private settings
  • Must conduct the required research, establish expected outcomes and produce outlines of events
  • Locate a site, catering, decorations, entertainment, travel arrangements and arranging for accommodations

These are two of the fields I am looking to get an internship or entry-level job in upon graduating. I think that they both sounds amazing and I feel like after studying PR I will be well equipped for either one of these jobs!

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Getting Started on Social Media

Social Media is becoming a huge component of Public Relations. It is important for PR students to learn how to use different social media channels before departing into the PR world. I have compiled a list of websites that are dedicated to educating people on how to make thier mark using social media.




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5 PR Myths

1. PR and Advertising are the same

  • PR campaigns are persuasive and communicated through non-paid third parties while advertising consists of paid placement with a controlled message

2. There’s no such thing as bad publicity

  • Legitimate businesses, as well as people, can be screwed from bad publicity

3.  Good PR means getting your name in the press

  • Positive media exposure is a good thing, but in most cases it shouldn’t be the sole focus of a PR campaign. A mention of your name in a newspaper does little to build your brand.  Other communications vehicles also have to be used.

4. PR professional distort the truth

  • PR professionals communicate useful, factual news to a targeted audience to benefit their client.

5. PR people don’t need social media

  • PR people use social media tools to reach thier target audience directly, as well as monitoring the buzz about a brand, person, or company.

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The SPINdustry

The SPINdustry is about Miami-based firm Command PR which focuses on “celebrity branding”, which means pairing celebrities with brands.  They are seen convincing celebrities to endore different brands.  The part of the TV show that really grinds my gears is referring to PR people as “spin doctors” is a negative connotation with the industry.  It tends to be communicated throughout the television series that PR professionals publicize favorable interpretations and not the complete truth.  This has been a common misconception that the PR industry has been trying to seperate themselves from and bringing the word “spin” back into the public sphere is only de-crediting PR people everywhere.

This clip demonstrates what the people on the SPINdustry do and make everything look really easy.  It provides the audience with the idea that PR is simple and there is nothing to it when that is not the case whatsoever. I think that this show makes the PR industry look like a joke.  Public relations is more than just hanging out with celebrities and playing around at events. They don’t take into account the amount of people who are actually in college studying Public Relations as a legitimate career choice and glamorize it to make people think anyone can do it.

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Chelsea Chelsea Bang Bang

Chelsea Handler is a hilarious comedian with her own hit TV show on the E! Network called “Chelsea Lately”.  She has also written three books: “Are You There Vodka, It’s Me, Chelsea”, “My Horizontal Life”, and most recently, “Chelsea Chelsea Bang Bang”.  I was surfing the internet and came across this really hilarious clip of Chelsea from her book promotion tour on the Ellen Degeneres show.  It cracks me up how she uses humor in order to bring in an audience.  She uses her crazy childhood and pokes fun at her parents as her main focus for her material.

I feel like a lot of authors, or celebrities are very mechanical when they do their promotional tours.  They discuss the same thing over and over, but you never know what to expect from Chelsea Handler.  I have seen her on multiple shows and she always talks about something different, but never fails to be entertaining.  I think that it is important for her publicist to just put her on a wide variety other peoples shows to promote her book or TV show because she captivates a crowd very easily and can appeal to many different groups of people.  She would be the dream celebrity for a publicist to work for, she seems very easy to get along with and interesting!


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PRCA 3330: Movies Based on Books… Yeah right.

As an avid book reader, I continue to be disappointed when I come to love a book that ends up being made into a movie. At first, I used to get really excited when this would happen, but the trend recently is to give the movie a completely different ending. To most, this may not seem like a very important issue, but it bothers me beyond belief. What is the point in advertising a movie based on a book when the book’s storyline isn’t properly depicted? It seems to me that if a director isn’t willing to stay true to a book, then the movie should have a different title!

Spoiler alert!

The most recent example of such nonsense is when the movie “Dear John” was released.  After reading the book, I personally viewed this story to be one of the best love stories by Nicolas Sparks.

The moral of the book version is that when you love someone, you want them to be happy even if their happiness comes from someone other than you. This is displayed in the book when John anonymously donates a large amount of money to Savannah’s husband’s cancer treatment.  Because of his generous contribution and undying love for Savannah, her husband conquers his cancer and they live happily ever after, with no interference from John. Much to my dismay, the movie director decided to alter this vital aspect of the storyline when Savannah’s husband tragically dies from cancer.  Also, the movie ending implies the reunion of John and Savannah.  This ending obviously has completely no relevance to the moral of Dear John, the book version.

I am well aware that when creating a movie from a book requires the omission of some scenes and the addition of others, but ones that completely change the book’s message are not well received from the people who took the time to read and enjoy the book. I think that the PR people who promote such movies based on books are being slightly unethical when the movie is unlike the book in major ways.  The book readers go to see the movie because of the book they read and expect the book’s plot line to be represented, not ignored.  These promoters use the popularity of books to draw an interest in their movie and don’t concentrate on the importance of the book’s plot to readers.


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PRCA 3330: Writer’s Block or Laziness?

After finally figuring out how to make a Blog Roll on the side of my page so I could make links to my PRCA 3330 classmate’s blogs, I noticed a considerable amount of blogs that haven’t been updated in weeks, even months. My hope is that the students who haven’t updated since week 3 have dropped the class… No offense. I know that there have been some times throughout the semester where I forgot to post my reading notes or was a little late on a TOW post, but no updates since the 3rd week? Come on, people. Don’t make us all look bad!

As Public Relations majors, blogging, tweeting and facebooking comes with the trade and in order to be successful in this field it is essential we learn the basics of social media outlets now before being thrown into the workforce.

To hopefully help out my classmates who have been lagging in updating their blogs, I have compiled some tips that I found helpful when creating blog posts:

  • Share your opinion. People want to know what other people are thinking. Even if you feel stupid writing about your thoughts, it may entertain other people and help build interest in your blog!
  • Use links when writing a blog post. This helps back up what you’re saying and creates credibility for your blog. People will listen and accept individuals who they can trust.
  • Interact with other bloggers.  I know from experience that when someone leaves me a comment I immediately check out their blog.  Most likely, I will leave them a comment too!
  • Be yourself. Other bloggers will be able to appreciate that you are not just blogging what you think people want to hear.
  • Use pictures in your blog post. This makes your blog more visually attractive which will result in more visitors!

I can only hope that some of my classmates can pull themselves out of thier writer’s block and start making some creative and interesting blog posts!

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