Category Archives: PR Connections: PRCA 3330

Commentary, reflections and opinions about PR issues/examples that were not addressed in class. These can be responses to other PR blogs you read, links to interesting posts or articles, embedded YouTube videos, etc. You should write at least 10 of these during the semester.

PRCA 3330: “Kell” on Earth… But is it really?

Thanks to hulu.com(because living in the middle of nowhere results in not having the Bravo network), I have become completely obsessed by the TV show “Kell on Earth”.  The show is centered around People’s Revolution, a fashion PR company ran by Kelly Cutrone.  Cutrone could probably pass for one of the scariest bosses ever, but my personal opinion is that it would be an honor to work for her.  She is a single mother and runs a successful New York fashion PR company which gives her every right to be tough and outspoken.   I learn more about the Public Relations world just by watching her show, I can’t imagine how much she could teach me if I was one of her employees.  It is easy for people to criticize her for being no-nonsense and brutal, but she knows exactly what she wants to be done when it comes to her company and the people working for her, and I think that is essential to becoming successful in this business.

Kelly has also come out with her first book, “If You Have to Cry, Go Outside… And Other Things Your Mother Never Told You” which is intended as a self-help book for young women.  To sum up the entire book, the trick to leading a successful life is the celebrate the magic inside of yourself. Buy this book

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PRCA 3330: The Tiger Tornado

I was never really that interested in Tiger Wood’s infamous scandal until the media frenzy surrounding his public announcement was aired.  My Persuasion professor had as watch it and I could not help to think that Woods’ PR people had a lot to accomplish during Tiger’s speech/public apology.  It seemed as though Tiger was not speaking from the heart and relied heavily on PR people to tell him what he needed to cover while giving his speech.  It seemed very laid out and unemotional, as if he didn’t believe in what he was saying.

There was obviously a lot of work that had to be put in to a 10 minute speech, but I would have expected a little more remorse on Tiger’s behalf.  His lack of emotion had nothing to do with his PR people, but I don’t think he should have made a public announcement until he was fully ready to speak from the heart.  I think that maybe his publicity team pushed him to speak on behalf of the issue before they should have.  From experience, I’ve learned that timing means everything in a business that is used to manage the public’s image of certain people.

I think that it is safe to say that Tiger Woods should stay away from the public speaking realm and stick to playing golf.

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