The two types of jobs in the field of Public Relations that I found the most interesting are publicists and event planners. Before graduating and going out into the PR field to find a job, I thought it might help me and my classmates to examine a few of the different opportunities we can pursue with a degree in Public Relations.
Publicist (From What Does a Publicist do?)
- Work to increase public interest in their client
- Create buzz for their clients and help them further build their brand.
- Perform “damage control” when a client or business damages their reputation
- Employed by large firms based in New York, Chicago, San Francisco, and other metropolitan cities
Event Planner (From What Does an Event Planner Do?)
- Coordinates the logistical and operational aspects of an event or meeting
- Work in a diverse range of social and private settings
- Must conduct the required research, establish expected outcomes and produce outlines of events
- Locate a site, catering, decorations, entertainment, travel arrangements and arranging for accommodations
These are two of the fields I am looking to get an internship or entry-level job in upon graduating. I think that they both sounds amazing and I feel like after studying PR I will be well equipped for either one of these jobs!
Social Media is becoming a huge component of Public Relations. It is important for PR students to learn how to use different social media channels before departing into the PR world. I have compiled a list of websites that are dedicated to educating people on how to make thier mark using social media.
1. PR and Advertising are the same
- PR campaigns are persuasive and communicated through non-paid third parties while advertising consists of paid placement with a controlled message
2. There’s no such thing as bad publicity
- Legitimate businesses, as well as people, can be screwed from bad publicity
3. Good PR means getting your name in the press
- Positive media exposure is a good thing, but in most cases it shouldn’t be the sole focus of a PR campaign. A mention of your name in a newspaper does little to build your brand. Other communications vehicles also have to be used.
4. PR professional distort the truth
- PR professionals communicate useful, factual news to a targeted audience to benefit their client.
5. PR people don’t need social media
- PR people use social media tools to reach thier target audience directly, as well as monitoring the buzz about a brand, person, or company.
As an avid book reader, I continue to be disappointed when I come to love a book that ends up being made into a movie. At first, I used to get really excited when this would happen, but the trend recently is to give the movie a completely different ending. To most, this may not seem like a very important issue, but it bothers me beyond belief. What is the point in advertising a movie based on a book when the book’s storyline isn’t properly depicted? It seems to me that if a director isn’t willing to stay true to a book, then the movie should have a different title!
The most recent example of such nonsense is when the movie “Dear John” was released. After reading the book, I personally viewed this story to be one of the best love stories by Nicolas Sparks.
The moral of the book version is that when you love someone, you want them to be happy even if their happiness comes from someone other than you. This is displayed in the book when John anonymously donates a large amount of money to Savannah’s husband’s cancer treatment. Because of his generous contribution and undying love for Savannah, her husband conquers his cancer and they live happily ever after, with no interference from John. Much to my dismay, the movie director decided to alter this vital aspect of the storyline when Savannah’s husband tragically dies from cancer. Also, the movie ending implies the reunion of John and Savannah. This ending obviously has completely no relevance to the moral of Dear John, the book version.
I am well aware that when creating a movie from a book requires the omission of some scenes and the addition of others, but ones that completely change the book’s message are not well received from the people who took the time to read and enjoy the book. I think that the PR people who promote such movies based on books are being slightly unethical when the movie is unlike the book in major ways. The book readers go to see the movie because of the book they read and expect the book’s plot line to be represented, not ignored. These promoters use the popularity of books to draw an interest in their movie and don’t concentrate on the importance of the book’s plot to readers.
After finally figuring out how to make a Blog Roll on the side of my page so I could make links to my PRCA 3330 classmate’s blogs, I noticed a considerable amount of blogs that haven’t been updated in weeks, even months. My hope is that the students who haven’t updated since week 3 have dropped the class… No offense. I know that there have been some times throughout the semester where I forgot to post my reading notes or was a little late on a TOW post, but no updates since the 3rd week? Come on, people. Don’t make us all look bad!
As Public Relations majors, blogging, tweeting and facebooking comes with the trade and in order to be successful in this field it is essential we learn the basics of social media outlets now before being thrown into the workforce.
To hopefully help out my classmates who have been lagging in updating their blogs, I have compiled some tips that I found helpful when creating blog posts:
- Share your opinion. People want to know what other people are thinking. Even if you feel stupid writing about your thoughts, it may entertain other people and help build interest in your blog!
- Use links when writing a blog post. This helps back up what you’re saying and creates credibility for your blog. People will listen and accept individuals who they can trust.
- Interact with other bloggers. I know from experience that when someone leaves me a comment I immediately check out their blog. Most likely, I will leave them a comment too!
- Be yourself. Other bloggers will be able to appreciate that you are not just blogging what you think people want to hear.
- Use pictures in your blog post. This makes your blog more visually attractive which will result in more visitors!
I can only hope that some of my classmates can pull themselves out of thier writer’s block and start making some creative and interesting blog posts!
Thanks to hulu.com(because living in the middle of nowhere results in not having the Bravo network), I have become completely obsessed by the TV show “Kell on Earth”. The show is centered around People’s Revolution, a fashion PR company ran by Kelly Cutrone. Cutrone could probably pass for one of the scariest bosses ever, but my personal opinion is that it would be an honor to work for her. She is a single mother and runs a successful New York fashion PR company which gives her every right to be tough and outspoken. I learn more about the Public Relations world just by watching her show, I can’t imagine how much she could teach me if I was one of her employees. It is easy for people to criticize her for being no-nonsense and brutal, but she knows exactly what she wants to be done when it comes to her company and the people working for her, and I think that is essential to becoming successful in this business.
Kelly has also come out with her first book, “If You Have to Cry, Go Outside… And Other Things Your Mother Never Told You” which is intended as a self-help book for young women. To sum up the entire book, the trick to leading a successful life is the celebrate the magic inside of yourself. Buy this book
I was never really that interested in Tiger Wood’s infamous scandal until the media frenzy surrounding his public announcement was aired. My Persuasion professor had as watch it and I could not help to think that Woods’ PR people had a lot to accomplish during Tiger’s speech/public apology. It seemed as though Tiger was not speaking from the heart and relied heavily on PR people to tell him what he needed to cover while giving his speech. It seemed very laid out and unemotional, as if he didn’t believe in what he was saying.
There was obviously a lot of work that had to be put in to a 10 minute speech, but I would have expected a little more remorse on Tiger’s behalf. His lack of emotion had nothing to do with his PR people, but I don’t think he should have made a public announcement until he was fully ready to speak from the heart. I think that maybe his publicity team pushed him to speak on behalf of the issue before they should have. From experience, I’ve learned that timing means everything in a business that is used to manage the public’s image of certain people.
I think that it is safe to say that Tiger Woods should stay away from the public speaking realm and stick to playing golf.