Tag Archives: PRCA 3330

What is out there for me in the PR World?

The two types of jobs in the field of Public Relations that I found the most interesting are publicists and event planners. Before graduating and going out into the PR field to find a job, I thought it might help me and my classmates to examine a few of the different opportunities we can pursue with a degree in Public Relations.

Publicist (From What Does a Publicist do?)

  • Work to increase public interest in their client
  • Create buzz for their clients and help them further build their brand.
  • Perform “damage control” when a client or business damages their reputation
  • Employed by large firms based in New York, Chicago, San Francisco, and other metropolitan cities

Event Planner (From What Does an Event Planner Do?)

  • Coordinates the logistical and operational aspects of an event or meeting
  • Work in a diverse range of social and private settings
  • Must conduct the required research, establish expected outcomes and produce outlines of events
  • Locate a site, catering, decorations, entertainment, travel arrangements and arranging for accommodations

These are two of the fields I am looking to get an internship or entry-level job in upon graduating. I think that they both sounds amazing and I feel like after studying PR I will be well equipped for either one of these jobs!

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Getting Started on Social Media

Social Media is becoming a huge component of Public Relations. It is important for PR students to learn how to use different social media channels before departing into the PR world. I have compiled a list of websites that are dedicated to educating people on how to make thier mark using social media.

Twitter

Blogging

Facebook

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5 PR Myths

1. PR and Advertising are the same

  • PR campaigns are persuasive and communicated through non-paid third parties while advertising consists of paid placement with a controlled message

2. There’s no such thing as bad publicity

  • Legitimate businesses, as well as people, can be screwed from bad publicity

3.  Good PR means getting your name in the press

  • Positive media exposure is a good thing, but in most cases it shouldn’t be the sole focus of a PR campaign. A mention of your name in a newspaper does little to build your brand.  Other communications vehicles also have to be used.

4. PR professional distort the truth

  • PR professionals communicate useful, factual news to a targeted audience to benefit their client.

5. PR people don’t need social media

  • PR people use social media tools to reach thier target audience directly, as well as monitoring the buzz about a brand, person, or company.

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PRCA 3330: Blog Comments

PRCA 3330: Blog Comment #1

AP Style Bootcamp: Flagging your AP Stylebook by Barbara Nixon

http://publicrelationsmatters.com/2010/02/01/ap-style-bootcamp/

February 3rd, 2010

After viewing the AP Style Bootcamp video, a lot of my confusion regarding writing according the AP standards were answered. The video was informative and was easy to understand. By flagging and highlighting my book, information I need will be a lot more accessible. I mostly feel more confidence when using the AP style then I did before because I used to just fumble around the book not really knowing where I could find what I was looking for. This video definitely made it easier for me to understand my AP Stylebook and will hopefully help me become a better writer! Thanks! Carrie Abramson PRCA 3330

PRCA 3330: Blog Comment #2

TOW: Week 5 by Anna Glisson

http://annalg.wordpress.com/2010/02/13/tow-week-5/

February 15, 2010

The Doritos advertisements were my second favorite, but for some reason the E*Trade baby commercials always crack me up. Good job doing research on Doritos’ strategies for a successful campaign, it is always interesting to see how much work and money is put into a 30 second commercial, not to mention all the effort it took to promote their contest!

PRCA 3330: Blog Comment #3

People’s Revolution Takes Reality TV by Haley Barnes

http://hkbarnes.wordpress.com/2010/02/07/peoples-revolution-takes-reality-tv/

February 22, 2010

Oh my gosh, I think that lady is so scary. I would love working for her because she is very intelligent and is obviously very successful, but I would be afraid to talk! I remember her being mean to LC or Whitney on The Hills/The City. I really wish we got Bravo in Statesboro so I could watch it.

PRCA 3330: Blog Comment #4

First Time Blogger by Kate Kavanaugh

http://kk00700.wordpress.com/2010/02/16/first-time-blogger/

I felt the exact same way about blogging at first and started out just doing the minimum, but now when I’m bored I blog a lot. Plus, I thought it was extremely complicated whereas with Twitter, all you have to do is write one sentence and you’re done. The more I have been exploring around the website, the more things I’ve realized I can do with my blog to make it more interesting to readers! You should try connecting your Twitter account to your blog so it shows up on WordPress, I think it makes you look like an experienced blogger!

PRCA 3330: Blog Comment #5

Topic of the Week 5 by Jessica Teal

http://jessicateal1.wordpress.com/2010/02/10/topic-of-the-week-5/

February 22, 2010

I am so excited for that Universal Studios made a Harry Potter Theme Park. I feel like they tried to keep the project under wraps so they could introduce it during the Super Bowl, which in my opinion was a good marketing strategy. Adults and children alike are the main publics during the Super Bowl commercials so they were able to reach an extremely broad range of people who would be interested in going to The Wizarding World of Harry Potter. Also, they were able to create an element of surprise because not many people were aware that this theme park was even in the works! I think that alone created a lot of excitement and a positive outcome for the marketing department at Universal Studios.

PRCA 3330: Blog Comment #6

The Devil Wears Prada… & You Should Too by Erica Campbell

http://ericacampbell007.wordpress.com/2010/03/24/the-devil-wears-prada-you-should-too/

March 30, 2010

First off, I love your blog. Second, this makes me laugh because in about a year this is going to be us in an entry-level position thinking, “I went to college for this?”. The only choice we really have is to take jobs where we can and endure them until the next best thing comes along. As a proud former Brusters, Dunkin Donuts and car wash employee, I can safely agree that job experience, whether or not it’s the career path we’ve always planned on, will benefit us in the future. From working outside the public relations realm, I’ve had the chance to experience what I don’t want as a job in the future as well as learned important skills that will be useful in any line of work.

PRCA 3330: Blog Comment #7

Are you a LUCKY DUCK? by Lindsay Addison

http://lindsayaddison.wordpress.com/2010/03/17/are-you-a-lucky-duck/

April 14, 2010

I am a little apprehensive of cheap wine because of the hangovers they bring, but I am always up for trying new things so I might take your word and taste Lucky Duck! I think it’s great that you mentioned you bought it because of the duck on the bottle. It’s funny how the marketing department of companies, such as Lucky Duck, can target girls our age by putting cute animals on labels. I constantly find myself being drawn to products for the same reason. By promoting her product on Real Housewives of Atlanta, I have recently found myself buying Bethenney Frankel’s SkinnyGirl pre-made margaritas they sell at the liquor store (obviously not in Statesboro!), it’s also really cheap. Not to mention, a “healthier” route to take when drinking… if there is such a thing! You should definitely try it if you haven’t already!

PRCA 3330: Blog Comment #8

Podcast: Twitter for Public Relations Students by Martine Howell

http://prsocialmedia.wordpress.com/2010/03/31/podcast-twitter-for-public-relations-students/

April 13, 2010

I am really impressed with your podcast! I just listened to my first one earlier today when I was doing my TOW for PR Writing so I was really interested in listening to one from a PR student instead of a PR professional. In my opinion, yours was just as informative as the PR professional one! It was really helpful by informing the audience of what Twitter is and why it is important to us as PR students to update our Twitter and follow PR practitioners. I don’t think many people realize Twitter helps us to stay connected and establish relationships with people already in the field as well as other PR students from different schools. As a fellow Twitter lover, which I assume you are too, I think you covered all the basics! I know when I started Twitter, I had no idea what a hash tag was or what to do with my account so I wish I could have listened to your podcast sooner in the semester, it would have been beneficial and I am sure it will help many Twitter beginners that read your blog!

PRCA 3330: Blog Comment #9

PR Reality Television Finally by Marilyn Lintel

http://marilynpr.wordpress.com/2010/04/20/pr-reality-television-finally/

April 22, 2010

I just laughed out loud remembering me, you, and Sarah talking about “Kell on Earth” studying for Persuasion. I agree with you about Kelly Cutrone being a role model for women. Her book is excellent at inspiring young girls coming into the PR world. By just watching the show, people have no idea the struggles she had to go through in order to get where she is today. The fashion PR industry is cut-throat and by being hard on her employees she is succeeds in giving them tough skin in an industry where they are going to need it! Although I know I would be afraid of her and obey anything she told me to do to prevent her from getting mad, she is a great PR professional to learn from. Lets move to NYC and go work for her!

PRCA 3330: Blog Comment #10

A Huge From Taylor Swift by Michelle Blubaugh

http://mblubaugh.wordpress.com/2010/04/20/a-hug-from-taylor-swift/

April 22, 2010

Wow, that was awesome! It gave me chill bumps! It really does show the impact that social media, like YouTube in this case, have in today’s world. Also, it shows Taylor Swift fans that she a real person that has a heart and that she is not just some big country music star. I always enjoy it when celebrities take the time out of their schedules to do good deeds or pay attention to their fans. It shows that they really appreciate the people who support them. Thank you for posting those videos… I definitely am going to try to share them with other people! I am looking forward to what Challenge 3 is going to be and if the boys ever do get to hug her.

PRCA 3330: Blog Comment #11

Viral Videos and Why We Love Them by Kelsey Hendrix

http://kelseyeh.wordpress.com/2010/04/07/viral-videos-and-why-we-love-them/

April 26, 2010

I love the Miss South Carolina video. It is so incredibly painful to watch… I just can’t imagine if that was me and this video was circulating the internet with millions of people laughing at me. She did a good job afterward cleaning up the mess. I remember seeing her on some beauty pageant show on TLC getting back into doing pageants after all the public ridicule. She also made fun of herself on a national peanut commercial. So despite making herself look really dumb on national television, she was able to poke fun at herself which made people like her even more!

PRCA 3330: Blog Comment #12

PR Open Mic Night by Brigitte Gausche

http://brigittegausche.wordpress.com/2010/04/27/pr-open-mic-night/

April 27, 2010

I agree, I think that PR OpenMic is a knockoff of Facebook and in my opinion, everything on it can be accomplished by either using Facebook or Twitter.  When I was trying to update my PR OpenMic, Twitter, and Facebook it was just very exhausting.  I felt like it was a repeat of the same information over and over again.  I also don’t even think there are that many PR people on there when it is compared to other forms of social media.  In PR OpenMic’s defense though, I think it provides PR professionals and students with more PR related groups and applications which are helpful in ways Facebook and Twitter are not.

PRCA 3330: Blog Comment #13

PR Connection 7 by Shelley Martin

http://shelleymartin.wordpress.com/2010/04/23/pr-connection-7/

April 27, 2010

I think this shows the ethical considerations PR firms have to have when dealing with high-end celebrities.  It probably has a lot to do with if information ever did leak about a celebrity’s phone number, address, etc., the PR firm would be very negatively impacted and lose multiple clients.  Being able to trust people with confidential information is an issue for celebrities because people are constantly trying to find out everything about them.  PR firms have to have very close relationships with their clients in order for them to mutually benefit.  We are learning about this in my Media Ethics class and I am starting to see how ethics really does come into play in the PR field!

PRCA 3330: Blog Comment #14

PR Connection 9 by Lauren Whitener

http://lawzta.wordpress.com/2010/04/27/pr-connection-9/

April 27, 2010

It really does suck living in Statesboro and being deprived of the Bravo network! Some episodes of “Kell on Earth” are available on hulu.com, you should really go check it out.  It shows the cut throat world of fashion PR and is very entertaining.  After watching it, I’ve decided Kelly Cutrone is my new idol!  Chelsea Handler’s take on the show is hilarious… I wish every employer promoted partying like she did. The world would be a lot more exciting! But in reality, it is very important to be professional at events and partying while on the job would not be a good idea no matter how much Chelsea Handler’s show says it is!

PRCA 3330: Blog Comment #15

PR Connection- Ben Roethlisberger behavior linked to concussions? By Daniel Sallerson

http://dsaller1.wordpress.com/2010/04/26/pr-connections-ben-roethlisberger-behavior-linked-to-concussions/

April 27, 2010

This made me laugh. I love how far Ben Roethlisberger PR people will go in order to clear his name. The last time I checked, a concussion does not make it okay for you to sexually harass someone.  It really disgusts me how athletes are treated so much differently than the average person in these types of situations.  In this case, his PR people should be ashamed for sharing irrelevant information in order to make him look better. I feel like they are treating him as a child and he is acting like one, he needs to step up and be a man and take the consequences for what he did. There is no need for fancy elaborations on what “happened” to make his decision.

PRCA 3330: Blog Comment #16

TOW Week 16: Top 10 Tips for Bloggers by Michelle V

http://michellev21.wordpress.com/2010/04/26/tow-week-16-top-10-tips-for-bloggers/

April 27, 2010

These tips were really helpful.  I found myself very confused at the beginning of the semester when I had to make my first blog.  It took me forever to figure out what I was doing. I wish I had looked around at the tips other bloggers offered to beginners, like your blog post. I think I would have picked up on what I was doing a lot faster and my blog would have been more interesting from the beginning. I just now figured out how to post videos, my blog would have been a lot more appealing if I had know that before! I think it is important for new bloggers to know the basics of blogging so good job compiling some tips!

PRCA 3330: Blog Comment #17

PR Connection 10: Cheater Cheater Pumpkin Eaters by Jessica Dudley

http://jdudley88.wordpress.com/2010/04/27/cheaters-cheaters-pumpkin-eaters/

April 27, 2010

It really drives me crazy how these men cheat on their wives, but it seems to me like only Tiger Woods showed some remorse in response to what he did, even though it was not the most sincere in my opinion. John Gosselin was by far the worst with running around the world in his Ed Hardy with his 20-something-year-old girlfriend. He would be a nightmare as a PR person’s client. He makes it seem like he does not care about his children whatsoever. I would hate to be the person having to cover up his obvious mistakes, I think instead of vacationing in Rome, he should be paying a PR firm a lot of money!

PRCA 3330: Blog Comment #18

PR Connections #9 by Lo Woodward

http://lowoodward.wordpress.com/2010/04/26/pr-connections-9/

April 27, 2010

I like this cartoon, it is a creative and simple way to differentiate between marketing, PR, advertising, and branding.  I can see how other people can sometimes confuse all three because they are similar but, it is important to know that they are not all alike.  My favorite is the Advertising cartoon, it uses a jingle as a means to promote a product and can be seen being used constantly in commercials and other forms of advertising. It also shows that in Public Relations, trust between two people is important and it stresses that a mutually beneficial relationship is essential.

PRCA 3330: Blog Comment #19

Why Community Service??? By Jasmine Stewart

http://jasminestewart87.wordpress.com/2010/04/20/why-community-service/

April 27, 2010

This was a very good post to promote awareness of the benefits of doing community service. I definitely agree with you when you said that giving back to the community so very rewarding. I volunteered at the Special Olympics in Bulloch County a couple of weeks ago and it was a great experience.  All I did was paint faces and the kids were so excited and thankful and it made me feel good that I could do something that made someone else happy because being in college I feel like a majority of my time is devoted to my personal work and not enough to other people!

PRCA 3330: Blog Comment #20

More FREE Rice Please! By Tashe Graves

http://tlgraves.wordpress.com/2010/03/08/more-free-rice-please/

April 27, 2010

Wow cool! I have never heard about this website before and what a great cause it benefits! It really goes to show how much we take for granted in this country such as, food and the ability to receive an education. This website gives people the opportunity to help people without committing a lot of time which can appeal to people who are really busy, but want to contribute to a cause! I am definitely going to this website right after I leave this comment to show my vocabulary skills and help out a great effort to make a change!

PRCA 3330: Blog Comment #21

Budget Cuts… Where has all the concern gone?

http://crawlins.wordpress.com/2010/04/27/budget-cuts-where-has-all-the-concern-gone/

April 27, 2010

I feel like after about a week after this video was promoted throughout the Georgia Southern campus everyone had already forgot about this really important issue. I think that a lot of students don’t care about something that could really affect them. It is disappointing to me to feel to concerned about the budget cuts when I am about to graduate, but I don’t see that from the younger students.  GSU did a good job of using social media to get the issue across at first, but I think they need to maintain a more continuous update on what is going on so people stay informed!

PRCA 3330: Blog Comment #22

The Bad Side of Twitter by Trent Callier

http://rtclife.wordpress.com/2010/04/26/the-bad-side-of-twitter/

April 27, 2010

I definitely agree that there is a bad side of using Twitter.  For example, I remember when Kim Kardashian tweeted about sitting next to an air marshal on one of her flights.  This created quite a stir because air marshals are not supposed to tell anyone who they are or what they are doing.  She got a lot of negative flack for sending this tweet and although she tried to cover it up by saying she had guessed he was an air marshal, I am sure the air marshal had to face serious consequences all because of a tweet!  People have to be a lot more careful when sharing information because everyone could read it!

PRCA 3330: Blog Comment #22

Samantha “Sex and the City” by Kayle Hutchins

http://kaylekd.wordpress.com/2010/03/02/samantha-sex-and-the-city/

April 27, 2010

I agree, I think that on television and in movies the job of a public relations practitioner is glamorized and people do not realize the amount of work that they actually have to do. Of course, PR people get the opportunity to run events which can be seen as fun and exciting to outsiders, but they do not get to see what all has to be done behind the scenes. Not to mention, PR people are working at events, not socializing. I think that anyone in this major who thinks that will have a job like Samantha from “Sex and The City” is going to be in for a ride awakening!

PRCA 3330: Blog Comment #23

Death at 25 by Kristine Bundy

http://kristinabundy.wordpress.com/2010/04/27/death-at-25/

April 27, 2010

Aw this is sad! I think that it is an inspiring story to those who also are battling a terminal disease and it is admirable that Eva Makvoort used her unfortunate fate as a way to help other people deal with dying or other people deal with the death of one of their loved ones.  The promotion of such stories is a way to help society as a whole deal with hard situations. It goes to show that humane efforts from anyone don’t go unnoticed and even if you can help one person by sharing your story, you have lived a successful life!

PRCA 3330: Blog Comment #24

PR Connection 10: Bollywood Actress Utilizes Twitter by Sarah Gricius

http://sarahgricius.wordpress.com/2010/04/26/pr-connection-10-bollywood-actress-utilizes-twitter/

April 27, 2010

I think it might be a positive thing that she is using Twitter. It allows her to show people that she really is human and that she is affected by the negative things that people say about her. It also gives her a channel to respond to what people have to say about her. I also think that Twitter, as well as other social media, is a good tool in expressing yourself and helping other people understand who you really are instead of what a magazine or television show portrays you as. Her fans will also be able to follow her and be updated on what she is being scrutinized for on a day to day basis!

PRCA 3330: Blog Comment #25

Best Buy turns to Facebook for recycling campaign by Allie Harrington

http://ah01490.wordpress.com/2010/04/26/best-buy-turns-to-facebook-for-recycling-campaign/

I think that when companies, such as Best Buy, use social media networks in order to promote what they are doing about an issue creates a very mutually beneficial relationship between the two.  Using Facebook, Best Buy was able to read a wide audience of people who use the social media network and were able to bring awareness to recycling.  A lot of other companies should take the initiative that Best Buy did because Facebook can reach a large amount of people who maybe were not previously aware of the issue. I think that Best Buy has definitely started a trend for larger companies to get into advertising on Facebook.

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PRCA 3330: TOW #15

Just what is a “Social Media News Release”?

According to Public Relations Writing and Media Teachniques 6th ed., a Social Media News Release (also known as a Smart Media Release) uses major electronic distribution services to embed a news release with high-resolution photos/graphics, video, and audio compnents.  They also use popular search engines to acheive the maximun exposure of the news release. 

When should a PR practitioner use a SMNR rather than (or perhaps in addition to) a “regular” news release?

PR practitioners should use an SMNR instead of or in addition to a news release when they want to convey thier message to the online community.  The Definitive Guide to Social Media News Releases covers pretty much everything a PR practitioner would need to consider when deciding to use a SMNR.  The major advantage they point out is that using an SMNR allows for two way communication between the PR practitioner and the target audience.  Why Use Social Media With Your Press Release highlights two motivating factors to use SMNRs: The changing needs of the end consumer and increasing ease of use for the media.  How to Write a Social Media Press Release compares an SMNR to the traditional news relase and offers tips on how to make your SMNR more effective than the news release.

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PRCA 3330: Social Media News Release

A Social Media News Release is a press release that is designed for the online media world (according to realwire).   An SMNR makes it possible to embed a news release with high-resolution photos/graphics, video and audio components (Public Relations Writing and Media Techniques 6th ed.).  With the evolution of social media increasing daily, the old news release format seems dull and old fashioned.  Using SMNRs, the press release is available to a wide range of audiences and is designed specifically for the online community.  Social media tags included in the SNMR allow social bookmarking sites, such as del.icio.us and Digg, to increase search engine ratings of the release and drive the targeted traffic to an organization’s website (Public Relations Writing and Media Techniques 6th ed.).

What are advantages and disadvantages of using SMNRs?

-Advantages (with help from pr ninja) include:

  • The speed in which they are communicated
  • The ability to link users to additional information on the topic
  • Members of the media can be directly linked to company websites, videos, podcasts, etc. directly
  • Give people the chance to post comments

-Disadvantages include:

  • An overabundance of links or graphics can defer attention from the main message
  • They can only be used online because they are multi-dimensional

When should a PR practitioner consider using a SMNR?

  • A PR practitioner should consider using an SMNR when they need to reach a broad range of people because an SMNR will allow them to connect their content across different social networks.  The ability to include graphics and videos would help a PR practitioner when they are working to launch a new product or service.  People would be able to see exactly what is being promoted and how it works visually.  It can also be useful when a PR practitioner is looking for two-way communication and want feedback on what they are conveying because the audience is able to leave comments.

Two sites that would be useful when creating a Social Media News Release are:

  • Copyblogger.  This blog gives some creative tips when it comes to making changes to the traditional press release in order to make it successful as a SMNR.
  • How to Write and Distribute a Social Media News Release.  This blog post explains what the SMNR is, how to distribute it and most importantly, a few tips to get a PR practitioner or student started on a Social Media News Release.

A Social Media News Release:

Tips for creating an SMNR (with help from Public Relations Writing and Media Techniques 6th ed. and How to Write and Distribute a Social Media News Release):

  • Don’t use too many graphics, videos, or links, it will draw focus away from the key message.
  • Use headlines or first paragraphs to position key terms.
  • Focus mainly on conveying your message, and then add the extra bells and whistles.
  • Use high-resolution multimedia.
  • Use services that carry hyperlink to downstream sites such as Yahoo! Finance, AOL News, and Netscape to distribute the SMNR.
  • Always look for new and creative ways to tweak the SMNR

It is evident that we are living in a world that evolves around social media and the SMNR is another advancement in distributing information to an audience… in a much more fun, effective and creative way!

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PRCA 3330: TOW #14

News University: Five Steps to MultiMedia Storytelling

What did you learn?

  • Before taking the course, I had no idea there was a different process in multimedia reporting than in other reporting methods. There are five steps that are crucial when multimedia storytelling that are clearly outlined throughout the course: choosing a story, making a storyboard, reporting with multimedia, editing for the web, and producing the story.  Each of the steps have distinct elements that need to be included in order for the multimedia report to appeal to audiences and be newsworthy.  When choosing a multimedia piece, it is essential for it to have an action, process and a person who can give strong quotes. I also found it important to know the guidelines for using different media in multimedia storytelling:
  1. Video: Keep videos short, keep talking heads to a minimum, use effective b-roll, avoid action shots with a lot of movement
  2. Audio: Use only high quality audio, use subtitles, avoid background music
  3. Still photos: use to replace words not accessorize words, put text directly on photos if wanted
  4. Graphics: make them interactive, animate them
  5. Text: Save for what is left after you’ve put as much information as possible into other media, use for display type

What surprised you?

  • The major thing that surprised me is the part of the course explaining how to make a storyboard and it became clear to me how much work has to be put into a storyboard.  In movies I have seen in the past, I thought I was familiar with what a storyboard was, but it consists of a lot more elements than I thought it did. First, you have to divide the story into logical, nonlinear parts.  Different elements of the storyboard may include a nut graph, profiles of main characters, pros and cons, the main event, and so forth.  The next step is identifying the media to use for each element and figuring out which medium(video, audio, text, etc.) works best for each part.  The last step is actually sketching the storyboard which clearly organizes the story.

What do you want to know more about?

  • I would like to see a lot more examples of multimedia storytelling because it seems like it is complicated to learn.  It would be easier for me to understand the process of multimedia reporting by seeing them instead of reading about them!

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